Order of the Information and Broadcasting Ministry, before 10 o’clock in the evening on the Condom Ads
The Ministry of Information and Broadcasting said in an advertisement issued to all television channels on Monday that the ads of the condom can be shown from 10 am to 6 am. The Ministry believes that some such advertisements are “obscene and may have an impact on children”. Companies and advertisers reacted sharply on this adveraging.
Also Said
Advisory said, “Some channels repeatedly show ads of condoms, which are allegedly obscene, especially for children.” This is seen by Advisory ET. Quoting cable television network rules, the Ministry said that advertisements that threaten the safety of children or create interest in those who do not have unhealthy movements, should not be shown to them.It said that this advisory ‘has been issued to prevent children from facing such material and ensure that the provisions are strictly followed. Action will be taken if there is a mistake. ‘
A Raymond spokeswoman, owner of Kamasutra brand, said, “All advertisements of condoms are not obscene. Therefore, the complete stop is inappropriate. We adhere to the ASCI code about advertising and take action after a considerable internal investigation. In the advertising of the condom category or any other thing, pornography should be prevented through more self-regulation.
Condom Advertising on television can be broadcast only between 10 pm to 6 am
Terming this order as a ‘misguided reform’, the group chairman, FCB India, Rohit Ohri, said, “Sunny Leoni’s condom ads have created the need to regulate the timing of condom add on TV. India should start sex and birth control education in senior schools. Condom advertising is being deregulated across the world in order to prevent pregnancy in adolescence. It is now believed to be the need of the hour. ”
Ohi said, “If Sunny Leone’s Ad is porn, then he should stop it, but not all the condom advertisements should be regulated. We can regulate the TV, but how will we regulate the entire environment around our children? ‘ Recently, Advertising Stand
ards Council of India had asked the ministry to stop the TV broadcast of ‘Condom Advertisements’ with ‘very clear sexual content‘ between 11 o’clock and 5 o’clock in the night.
Reckitt Benckiser, who made a lot of money through TV commercials on Dorex Kondam, said that he will respond only when he receives official information from the ministry. It was first in September that the Confederations of All India Traders objected to the advertisement of Mankind Pharma Manfors’ condom in Gujarat, whose outdoor campaign was written ‘Play safe’.
